LEGO Shell controversy
A few weeks ago, a video went viral where an arctic LEGO world was flooded with mineral oil. It was posted by Greenpeace activist to draw attention on LEGO´s collaboration with Shell. The reproach was that LEGO´s good reputation should not be abused to improve Shell´s image by leading children to believe that Shell was something cool or nice. Shell is an oil company, oil companies are bad.
This inspired me to make a photo an post it on instagram, including a voting about the most evil character. The Joker, Darth Vader or the Shell chemist:
Unnecessary to say that everybody voted on the chemist.
The viral hype about the Greenpeace video was huge (the one about my instagram-posting not so…), and finally, a few days ago LEGO really announced not to renew the collaboration contract with Shell.
After that announcement, a lot of people were celebrating through different social media that they won and what a huge step against the evilness of oil companies this was, and that it was their victory because they all shared that arctic LEGO video.
I don´t get it.
There is no point in arguing about Shell´s activities in the arctic or anywhere else and what sacrifices are demanded for the petroleum promotion, but there is one thing that bothers me:
If Shell is so bad and needs to be banned from playrooms to avoid any positive associations with the brand, how can a plastic toy be cool and ok?
Those people fighting against Shell should also fight against LEGO, to be consistent.
Everything else is hypocritical.